Related Videos
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| How to Refine Your Google AdWords ads
After your Google AdWords ad campaign has run for a little while, it will start to gather some pretty detailed data. Using this data, you can see which Google AdWords ads are most effective and which ones are dragging. Refine your Google AdWords ads in part five of our special Making Google AdWords Work for You video tutorial series. |
| How to Use Detailed AdWords Analytics
Now that we've whetted our appetite for meaningful numbers in the AdWords reporting center, it's time to drill down further and get into the Google AdWords Placement Performance tools. Here, we can create Google AdWords briefs for clients, get data for presentations and generally see how our ads are doing, what kind of traffic they're driving and more. We can even get Google AdWords demographic data. |
| How to Refine your Google AdWords Keywords
The Google AdWords keywords you choose are vital to running a successful Google AdWords campaign. Losing the keywords that aren't generating traffic and create subtle variations on the keywords that are are the keys to success in Google AdWords. Part six of our special Making Google AdWords Work for You video tutorial series.
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| How to Write Google AdWord Ads
There are entire books written on the subject of writing attention-grabbing ads but the basics are simple. Catch users' attention with your Google AdWords ad copy and you're more likely to drive clicks and convert sales with your campaign. Dave Collins explains in part four of our Making Google AdWords Work for You video tutorial series. |
| How to Use Google AdWords Report Center
In the Google AdWords interface you can see how many impressions and clicks your ads are getting. However, to really optimize your Google AdWords ads, you'll need to dig into the Google AdWords analytics data in the reporting center. Dave Collins digs into this data to get a good idea of how his ads are performing. |
| How to Add Keywords in Google AdWords
The best keywords in Google AdWords are the ones that drive traffic, that you can convert into sales. Keywords should represent what you're offering, be among popular search terms and ideally, not have so much competition that the price gets driven way up. Dave Collins explains in part three of our special Making Google AdWords Work for You video tutorial series. |
| How to Create a Google AdWords Account
If you're not yet working with Google AdWords, then this Google AdWords video tutorial series will walk you through the entire process. From creating a Google AdWords account and setting it up to tweaking it to get the best possible return on investment. We start out this series by signing up for an AdWords account. |
| How to Track in Google AdWords
Which ads in your successful Google AdWords campaign are performing the best? How do you get more detailed Google AdWords analytics? Dave Collins explains in episode 12 of our Making Google AdWords Work for You video tutorial series. Linking Google AdWords with Google Analytics gives us more targeted information on our campaigns and individual ads. |
| How to Create New Ad Groups in Google AdWords
If there's one key to success in Google AdWords it's seeing what works and duplicating it. In part seven of our special Making Google AdWords Work for You video tutorial series, Dave Collins takes the most successful ads of the group and shows how to replicate that success in a new Google AdWords ad group. |
| How to Optimize Google AdWords Campaign Settings
If you learn how to use Google AdWords, you'll find it's a powerful tool for driving traffic to your site and converting traffic to meaningful sales. In the second part of our Google AdWords video tutorial series, we look at optimizing our campaign to get the visitors we want at the price we want to pay. |
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